Travel Trends with Custom Merch for 2024

Published: 2023-12-26T16:28:31+0000 Updated: 2023-12-26T16:28:32+0000 Author: Chris Wilson

Adventure Awaits

Trends for Leisure Travel in 2024 all revolve around unique experiences

The world of travel is evolving at a rapid pace, so let’s explore the travel trends that are set to shape our upcoming adventures. From “set-jetting” to immersive culinary experiences and the rise of slow travel, 2024 promises a dynamic and diverse range of travel options.

The Resurgence of Multi-Generational Family Holidays

Multi-generational family trips have made a comeback in recent years. The trend initially gained momentum when baby boomers started bringing their families along on post-retirement adventures. Families are eager to reconnect and create lasting memories with loved ones.

When planning a multi-generational trip, it's essential to choose a destination and activities that appeal to multiple generations. For example, the opportunity to unwind in nature, disconnect from the hustle and bustle of everyday life, and witness breathtaking wildlife is enjoyed by parents, little ones, elders, and teenagers alike. Make sure to pack accordingly and make time in your schedules for rest as trust me, the older generation isn't all hyped up for all day walking and rollercoasters.

Set-Jetting: travel Inspired by Hollywood

The influence of TV shows and movies on our culture is undeniable, affecting not only our clothing choices and dietary preferences but also our travel decisions. Take for instance, Senoia, GA, a small one-light town that was the backdrop for the successful show The Walking Dead. The show was such a hit that Senoia became a thriving town due to the tourism surrounding that show - heck, I've been there multiple times myself! 

The concept of "set-jetting" involves traveling to places we've seen on our screens, and it is expected to gain even more popularity in 2024.

Think of how New Zealand's tourism campaigns featuring picturesque landscapes reminiscent of the "Lord of the Rings" led to a significant increase in tourist arrivals. Similarly, fans of HBO's "Game of Thrones" were inspired to visit filming locations in Croatia.

Set-jetting offers a unique way to immerse yourself in the world of your favorite shows and movies, making for memorable and exciting travel experiences.

A Taste of Culture:  Culinary Tourism

Exploring a new culture through its culinary offerings has become a prominent trend in travel. Sampling local foods, regional dishes, and culinary traditions allows travelers to gain a deeper understanding of a destination's culture and history. This trend has given rise to the emergence of dedicated food travel shows and influencers who embark on gastronomic journeys.

Travelers are increasingly interested in the intricate details of specific foods, reflecting the importance of culinary experiences like cooking classes, chef demonstrations, and farm tours in modern travel.

Think of creative ways to create destination incentive programs for top sales associates or leadership retreats that involve custom travel journals or creative kitchen utensil kits that promote team building.  Italian cuisine classes, Mexican tequila distillery tours, or Bourbon trail adventures are great incentive opportunities.

Slowing the Travel Roll

As the world becomes increasingly fast-paced, many travelers are choosing to embrace a more leisurely approach to exploring new destinations. The slow travel trend is all about immersing oneself in the local culture, savoring authentic experiences, and connecting with the community, instead of rushing from one tourist hotspot to another. Being able to rent vacation homes through VRBO or AirBnB have helped the work/play approach to vacations, leading to a more relaxing experience.

People enjoy the idea of living like a local when they visit a new destination, emphasizing that the journey itself can be just as enjoyable as the destination. Slow travel allows you to discover hidden gems and create meaningful memories, making it a perfect choice for those seeking mindfulness and serenity in their travels.

Shop Outdoor Gear

Sustainable Travel

An increasing number of travelers are concerned about the impact of their journeys on the environment. In fact, two-thirds of travelers admit that the subject of environmental change can feel overwhelming as they plan their vacations. Travelers are now looking for brands and destinations that embrace sustainability and are committed to making a positive impact on the planet and local communities. When thinking about incentive trips, look at brands like AllMadeMiiR, and Tentree for custom apparel and merch that takes sustainability seriously.  Destination hotels like SCP Hotels offer fantastic sustainable vacation options for travel planners and family trips

Gen Z and Millennials Hitting the Road

The time has come – Gen Z and Millennials are taking the lead in prioritizing travel. Despite ongoing economic uncertainty, these generations are determined to spend more on travel. They value experiences and connections over material possessions, emphasizing the importance of travel in their lives.

These generations of travelers have an increased focus on rest and relaxation on their journeys, but also want innovative and seamless digital solutions to enhance their adventures. Whether it's booking a trip entirely online or not having to worry about charging personal devices, their tech experiences must be hassle-free.

There’s no denying that the world of travel is evolving in exciting and dynamic ways. 2024 promises so many opportunities for people to explore, connect, and learn through travel, and we are here to help with promotional products and custom merch to enhance any journey. So, pack your bags, plan your adventures, and get ready for the incredible travel trends of 2024!

We look forward to collaborating with you on your next travel adventure or incentive program for 2024.  Contact us today to get started!  For branded merchandise ideas go to or email us at

Subscribe to Our Newsletter
Get the latest promo specials and news delivered to your inbox.