6 ways for Brands to engage employees for October's Breast Cancer Awareness programs that promote women's health
Pink has been hot this year, from the movies to smash concert tours - it's the color of the year. And yes, I do know I spoke about it last month, so I apologize for the redundancy y'all. But as we all know, October is around the corner, and it's the time of year that is important to many in this country - as Breast Cancer has affected so many women of all ages in this country.
Promoting awareness in the workplace and at home is an annual campaign that does save lives, as studies have shown that by building an understanding of the disease and promoting early detection the survival rate increases dramatically. By embracing early detection in the workplace, companies can help build engagement with customers, employees and the local community. Here are 6 ways to promote awareness in your next program.
Start the month off by handing out pink ribbons, lapel pins, magnets, keychains or badge holders to your employees so they can wear them throughout the month. Leverage those custom items to promote internally your program and drive the conversation about breast health throughout the month.
Organize a walk/run Team
Run/walk races are great ways for companies to build visibility in their local communities. Race for the Cure has several events during October, and by partnering with them or entering teams, you can help spread awareness and show that your brand is aligned with a very worthy cause. Look to using custom apparel or hand out fun giveaways like rally towels or sport bottles!
Go Beyond just October
We all see NFL games in October that has all sorts of pink apparel and merchandise on TV, but what about afterwards? Showing support for Breast Cancer is important not just for October. Have your employees maintain awareness and early detection throughout the year with fun everyday items that can be worn like fun Fuzzy Socks or used daily like custom tote bags. Keep your brand and its dedication to employee health top of mind throughout the year.
Build with Giveaways
Providing access to educational resources helps start conversations about the disease and the importance of early prevention and advocacy. Leverage positive methods of awareness to generate interest in your program that are fun and informative.
Learn from a Survivor
From experience with being a Kidney Transplant recipient, having a mentor guide you is extremely important. Same can be said about having a breast cancer survivor come in and speak to your employees. Believe me, those who have come on the other side of breast cancer are heroes and will make a difference when talking at a lunch and learn event with an emphasis on early detection. I know two survivors and they are truly amazingly strong women, and their stories have made an impact on my life. Have a hero over to your office and make a difference.
Share on Social Media
I know, obvious right? However, showing that your brand cares not only about its employees but the local community does make a difference and portrays your brand in a positive way. Share stories of how breast cancer has impacted people in your organization and how you are working to spread the message of early detection. Check out the National Breast Cancer Foundation for content and resources to help with messaging both online and internally.
Breast cancer affects so many in this country, and being a corporate advocate of prevention and awareness is an important aspect of being socially involved in your community. Ask one of our Brand Experts to help design custom merchandise program for your organization, or go to Brandextenders for great ideas to raise awareness.