Chick-fil-A has been a powerhouse brand in the restaurant industry and its Eat Mor Chikin ad campaign has been a staple driving force in its growth around the country.  Here in the ATL especially, the chain has embedded itself in to College Football with Cow drops at the Peach Bowl, SEC Championship games, etc.

Now it's putting their branded merch in to the hands of their fans through an online company store showcasing the things that Chick-fil-A is famous for - it's Original Chicken Sandwich and waffle fries! 

Companies are looking at opening up their Brand to retail opportunities more and more these days as it really does allow a company to connect on a personal level with its audience.  A brand that can enter in to the everyday life of its customers really makes an impact on its bottom line.  And by making their branded merchandise easier to buy via an online store, Chick-fil-A has extended its reach by putting Brand in Hand.

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For more, visit https://magazine.promomarketing.com/article/chick-fil-a-finally-releases-its-own-branded-merchandise-line/#ne=21e58ff48d9dc64949f0122ee088659b&utm_source=promo-marketing-headlines&utm_medium=newsletter&utm_campaign=2022-12-07